Where are consumers shopping in 2025?
Consumers
still love
discovering businesses in person.
64% say they prefer to shop in person
36% find it easier to shop online
But smart SBOs know:
it pays to show up in both worlds.
In-person remains the go-to
And it’s no surprise when 67% of consumers find in-person connections easier to cultivate than digital ones.
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Consumers are seeking face-to-face experiences over digital ones, but interest in online shopping is still strong.
Build a trusted online presence
In fact, 76% of small business owners say it's crucial. Build your brand online – and design a website to go with it – with Vista x Wix. No tech team needed.
Where are customers coming from?
Local is where to focus
Where are customers coming from?
Local is where to focus
63% say most are local
31% say most are nationwide
7% say most are international
While online shopping and international markets are having an effect, it’s clear that local communities are what consumers are most drawn to.
Want to attract more customers and grow your business in all the right ways?
Head to our blog and read our article on building your local community.
What keeps consumers coming back?
73
Product quality
57
Location & convenience
47
Great customer support
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Points of connection
part. 2
How businesses and consumers
are finding each other
Your go-to guide for mastering the art of small business in 2025
We partnered with Wix to survey 1,000 small business owners (SBOs) and 1,000 consumers across the US to understand how they’re navigating the ups and downs of the last 12 months, what marketing strategies are working and why, and what they’re planning for the year ahead.
In-person shopping and local communities are still the go-to, but interest in online and international connections is anything but an afterthought. In fact, the data reveals that balancing all these approaches rather than focusing on one could be the key to truly growing, flowing & thriving.
